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Packaging: What It Is, Why It's Important, Functions, and Types
When buying a product, there is usually packaging to cover and maintain the quality of the product. Well, packaging is an important part of product management.
Because, in addition to protecting the product, packaging is also a characteristic of your product that can be recognized by consumers.
That is, without packaging, it can be concluded that your product will be vulnerable to damage and cannot be used or even recognized by consumers. Well, here Glints provides a deeper explanation about packaging for you. Check it out!
What is Packaging?
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© Pexels.com
According to Geek Tonight, packaging is a process to protect and inform people about the products produced by a brand. The packaging process is also important and a basic requirement for all products. That is, without packaging, a product cannot be stored or moved from one location to another. In addition, packaging is also a reflection of the identity of a brand that is shown through its products. In addition, packaging also makes a product more marketable, safe, and remains clean until it reaches consumers. Why is Packaging Important?  © Pexels.com Then, what are the reasons that make packaging so important. MBA Skool said that packaging can also form a positive brand image in the minds of consumers. A packaging that contains relevant information about its products can form a sense of trust from the target audience. Here are other reasons for the importance of packaging, as quoted from Feedough. The importance of packaging for producers Distribution: Good packaging allows brands to distribute products from the factory to the seller safely.Storage: Good packaging from brands allows sellers to store and maintain product quality. Promotion: Packaging can be a marketing tool because brands can use it to differentiate their products from competitors. Not only that, packaging can also be an attraction for consumers in addition to providing an explanation about the product. Safety: Good packaging also prevents the product from being damaged before it reaches consumers. The importance of packaging for consumers Identification: It is important to help consumers know and distinguish a product from others. Usage: Packaging also helps consumers use the product. Safety: Packaging can also protect consumers from harmful content in the product. For example, chemical-based products that can cause injury to consumers when in direct contact with the skin. Sumber : https://glints.com/id/lowongan/packaging-adalah/#.ZFBk4HZBzIU |
